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About the Program
How Halloween Candy Buy Back Got Started
Chris Kammer is a founding member of the American Academy of Cosmetic Dentistry. He has worked as a professional concert promoter, television producer, disc jockey, and more. He has always loved dentistry and media. Dr. Kammer opened Bite Down Productions and ran the company for 10 years. Bite Down promoted big-name bands' concerts, boxing shows, conventions, and had a television show.
After having kids, Dr. Kammer gained a new appreciation for dentistry as a great profession and career. He moved his passion for media into his dentistry business. And guess what? He found a huge audience waiting to hear about dentistry! He started a marketing department with full-time marketing director, videographer, graphic designer, and PR specialist in his office. This led him to opportunities in the national media – both TV and magazines. Later, he built a new practice and refocused more toward dentistry. He outsourced his dental practice’s marketing to a respected PR company. The company created monthly promotions for Dr. Kammer. A few years ago, the PR company asked Dr. Kammer what his promotion should be for October.
Dr. Kammer is the first to say, he did not invent the idea of a candy buyback at Halloween, but he did think it was a great concept. He and his PR company ran with it, then decided to send the candy to US troops overseas.
The promotion worked on every angle! TV, news, radio – they came to Dr. Kammer! The program took on a life of its own. It worked before, during, and after the actual event. In all of his experience, nothing impacted his local publicity more than this single event. Parents thought it was great. Kids got excited. The entire community came together to have fun and support our troops.
“As a dentist, you can own Halloween!”
Chris Kammer